If you are producing a video for campus use, remember that brand guidelines for logo usage also apply to the broadcast medium.
The Office of Strategic Communication has developed UW-branded video intro and outro files for use by our campus partners. It is especially important that you do not crop, compress, or alter the graphics in any way before saving; doing so will distort the graphic when you import it into your editing software.
All video produced for UW communication and educational purposes should include the following:
- One of the branded video elements
- Copyright information (© 2024 Board of Regents of the University of Wisconsin System)
- A production credit (e.g., Produced by the Office of Strategic Communication)
- Closed captioning
All video and audio produced by UW–Madison should be closed captioned. Read the Division of Information Technology’s guide to making videos accessible, which includes information on service providers holding contracts with the university for captioning and transcription.
PBS Wisconsin can provide captioning services, depending upon available staffing and work schedules; contact PBS Wisconsin’s Laurie Gorman for more information at 608-263-4106.
Other transcription resources:
- Live professional captioning (McBurney Disability Resource Center)
- Create accessible video and audio content (Division of Information Technology)
- Described and Captioned Media Program Captioning Key
If you are unable to provide closed captioning, you must provide other alternative access to communication, such as a transcript. Please refer to the UW–Madison digital accessibility policy.
For more information on video requirements, contact us.
Broadcast studio for television interviews
Our on-site broadcast studio in 1149 Grainger Hall — located just north of the entrance on Brooks Street — makes it convenient for media outlets to conduct live or taped interviews with some of the world’s leading experts at UW–Madison. Fiberoptic and satellite capabilities can facilitate live or taped interviews for your news broadcast, anytime, anywhere.
The studio is fully equipped with broadcast lighting and a designated robotic camera that is operated remotely from VideoLink’s broadcast center. The camera has pan/tilt capabilities, providing the flexibility of a one-on-one interview, or even an interview with two experts.
To arrange a studio interview with a faculty expert, please email us.
Drones
Unmanned aircraft systems, or drones, are popular tools for producing photo and video. Drone use on campus, including for campus visual media creation, is restricted and must be in accordance with the university UAS Policy. For more information, contact us.
Software
For campus uses, the Division of Information Technology provides free access to useful software, such as the Adobe suite of programs, that can help you organize, edit, and share your visual media. Relevant programs include Photoshop, Lightroom, and Premiere.