Office of Strategic Communication
From left to right, Veronica Rueckert, a university relations specialist with University Communications; Rob Ferrett, host of Wisconsin Public Radio’s weekly news magazine Central Time; Laura Albert, an associate professor of industrial and systems engineering at the School of Engineering; Jirs Meuris, an assistant professor of management and human resources at the Wisconsin School of Business; Christine Whelan, a clinical professor of consumer science at the School of Human Ecology; and Käri Knutson, a university relations specialist with University Communications, participate in a panel discussion during a UW-Madison Expert Appreciation event at the Gordon Dining and Event Center at the University of Wisconsin-Madison on April 18, 2019.

Media Fellows Program

The Office of Strategic Communication’s Media Fellows program gives UW–Madison faculty the opportunity to focus deeply on media training and engagement over the course of a semester. Over fall and spring terms, a small cohort of campus faculty experts comes together for intensive media training that includes:

  • An overview of the media landscape
  • Mock interview practice
  • Workshopping
  • Strategic interview techniques

Other topics may include issues management and anticipation, op-ed writing and placement, on-camera technique, connecting policymakers with faculty research, and general research outreach.

Media Fellows members are nominated by their colleagues or campus communicators. They can also nominate themselves.

Past participants

Media Fellows and their research have appeared in the New York Times, Washington Post, Newsweek, STAT, New Yorker, WPR, Scientific American, Clean Wisconsin, CNN, and many more.

Time commitment

Each cohort meets six times a semester for 90 minutes, every two to three weeks. Exact dates are determined by the cohort’s schedule availability at the beginning of the semester.

Selection process

Media Fellows members are nominated by their colleagues or campus communicators and deans. They can also nominate themselves.

Find out more: contact Veronica Rueckert, national media manager.

This training was tremendously helpful. Engaging with the media is an important element of public impact scholarship.

Consistent with the Wisconsin Idea, I want my research to serve the public and I am committed to making my research findings broadly accessible. This training provided crucial guidance on how to do so effectively.

—Past Participant

 

This program was incredibly helpful for me. I now go into media opportunities less anxious and more prepared.

—Past Participant

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