Photo taken at the waterline to show lilypads growing underwater and also a female student wearing a life vest sitting in a canoe, taking a sample of wild rice from the lake.

UW–Madison changes lives. We tell those stories.

The Office of Strategic Communication connects the campus and works to advance and protect the university’s global reputation.

Award-winning work. Large-scale impact.

Our stories, projects, and campaigns routinely earn international recognition. Our peers view our work as best in class in areas ranging from writing and visuals to web development and brand strategy. And our audiences are moved to action, becoming advocates for UW–Madison across the state and around the world.

View our portfolio

Pages from the School of Nursings’s Brand Guidelines.