The Office of Strategic Communication has developed central guidelines and policies to promote consistent practices across campus. If you’re new to UW–Madison, start with our Welcome Kit and join communities of practice.
Guidelines and best practices
BadgersVote communications toolkit
Explore the BadgersVote toolkit to download logos, campaign themes, draft copy, and more.
Banners and signage
Seek approval for hanging banners on campus.
Commercial use/production
Request access to campus for commercial use, including production, as an external entity.
Drone/unmanned aircraft use
Review restrictions on unmanned aircraft or drones on university property.
Editorial style
Explore editorial guidance and points of style specific to the university, plus inclusive terms.
Events toolkit
Check out our tips for how to effectively promote your campus events to the university community and beyond.
Free expression and campus protests
Review university policies and state law, campus community support resources, and public safety information.
Inclusive communications
Follow inclusive communications and marketing practices.
Land acknowledgement guidance
Review guidance for statements recognizing that UW–Madison occupies ancestral Ho-Chunk land.
On Brand newsletter
Subscribe to our On Brand e-newsletter to receive updates on new tools, templates, guidance, and other brand resources.
Photography guide
Learn how to access the UW Photo Library, follow campus photography guidelines, and find other resources.
Research news toolkit
Check out our tips for how to write substantive, accurate, and compelling science news stories.
Social media guide
Learn best practices for managing social media accounts.
Social media tips
Follow our platform-specific tips for breaking through the noise on social media — while protecting your account security.
Statements for publication
Reference copyright, equal opportunity, and other official university statements.
Trademark licensing
Review official university trademarks and policies.
Vendor partners
Find approved external vendors for marketing and communications needs.
Videography guide
Review our guidelines for producing video on campus, including minimum requirements and available resources.
Policies
Official campuswide policies are housed in the UW–Madison Policy Library. Search for a specific policy in the library, or review the policies that our office manages below.
Advertising
Use of campus for advertising, sponsorship, and promotions by non-university entities.
Banners
Requirements and restrictions on the use of signs on campus.
Commercial use of facilities, incentives, and acceptance of gifts
Appropriate use of campus facilities, incentives, and gifts.
Digital accessibility
Digital accessibility standards and reporting requirements for nondiscrimination compliance.
External sponsorship of university programs and events
External sponsorship of university programs and events.
Film, television, and commercial production on campus
Film, television, photo, or video production on campus by non-university entities.
Photography
Campus photography guidelines and restrictions.
TikTok
Removal of the social media app on university-owned devices, per state order and system policy.
Use of marks
Appropriate use of university logos, images, names, and marks.