Office of Strategic Communication

Editorial Calendar

The annual editorial calendar aims to unify cross-campus storytelling using broad monthly themes tied to institutional strategic priorities. By sharing similar content at the same time, we’ll enhance the impact of our individual stories while contributing to a collective narrative. The themes for January-June 2025 are outlined below.

Calendar contents

Month

Theme

Editorial focus

Examples

Notable campus activities

January

One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all. 

 Serving the state through partnership
  • Partnership programs
  • Statewide networks and projects
  • Spring Term begins (Jan. 23) #WIWelcome
  • Admissions decisions begin #FutureBadger

February

Proven Value
UW–Madison is ensuring higher education is affordable, accessible, and offers a lifetime of value for current and future students. 

 Accessibility and affordability
  • Tuition initiatives
  • Salary differential statistics
  • Debt-free statistics and affordability rankings
  • Black History Month #UWBHM 
  • Founders’ Day (Feb. 5) 
  • UW–Madison-hosted Regents meeting

March

The Future of Health
Badgers are leading the next frontier of health care and medicine, from life-saving treatments to overall well-being. 

Medical and health care innovation
  • RISE-THRIVE
  • Medical research and technologies
  • Training programs
  • Middle Eastern North African (MENA) Heritage Month #UWMENAHM 
  • Women’s History Month #WomensHistoryMonth
  • Match Day (Mar. 15) #UWSMPHMatchDay

April

Innovation for the Public Good
Powered by discovery and innovation, UW–Madison is tackling some of the biggest challenges facing Wisconsin and the world. 

Industry support
  • RISE-AI
  • Startups and startup ecosystem
  • Agricultural and engineering innovations
  • Asian Pacific Islander Desi American (APIDA) Heritage Month 
  • Day of the Badger (TBD) #dayofthebadger 
  • Earth Day (Apr. 21) 
  • Earth Fest (Apr. 21-29) 

May

Badgers in Action
UW–Madison prepares students with a career-ready education. 

Workforce development
  • Salary differential and career placement statistics
  • Experiential learning (internships, capstones)
  • Finish Strong (TBD) #FinishStrong
  • Final Exams (May 4-9) #FinshStrong
  • Spring Commencement (May 9-10) #UWGrad
  • Summer Term begins (May 19) #SummerTerm #MyBadgerSummer 

June

Sustaining the Future
From campus initiatives to research, UW–Madison’s conservation and environmental sustainability efforts benefit the state and the planet. 

Natural resources
  • RISE-EARTH
  • Chancellor’s Sustainability Initiative
  • Sustainability-focused research
  • Pride Month #PrideMonth
  • Juneteenth (June 19) #Juneteenth

As the central storytelling operation for UW–Madison, the Office of Strategic Communication seeks to tell stories that reflect campuswide priorities, engage a wide audience, and boost the university’s awareness and reputation.