The Office of Strategic Communication oversees a wide-ranging portfolio of award-winning work. We create content for UW–Madison’s news page and social media, manage central websites and branding, launch marketing campaigns, work with national media, and much more.
Brand and visual identity
The UW brand website hosts the creative platform — messaging, logos, colors, fonts, and graphic elements — and an always-expanding resource library.
Campus map
The digital campus map is interactive, up-to-date, and full of information (e.g., parking, building descriptions) for visitors and the campus community alike.
Campus news site
The UW news page publishes the latest happenings on campus as well as compelling stories about student life, research advances, and alumni contributions.
Experts database
The UW experts database connects media to faculty and staff members who have agreed to comment on news and trends in their areas of expertise, on deadline.
Inside UW newsletter
Inside UW curates timely campus news for faculty and staff. Distributed twice weekly, it keeps our campus audiences informed and engaged.
On Wisconsin magazine
On Wisconsin is one of the largest-circulating alumni magazines in the country. It’s won “best magazine” from the Council for Advancement and Support of Education.
The Weekly newsletter
The Weekly shares timely news and engaging story packages with UW students, helping them feel connected and make the most of their time on campus.
Today events calendar
The today.wisc.edu events calendar is the central hub for activities happening on the UW campus. Faculty, staff, and students can submit and tag events.
UW Photo Library
The UW Photo Library hosts some 24,000 images capturing life at the university through a professional lens. The high-resolution photos are free for campus use.
UW Theme
The UW Theme unifies the look and feel of campus websites through an all-inclusive, easy-to-use WordPress platform with full UW branding.
Video channel
The UW YouTube channel is home to more than 1,000 videos showcasing the vibrancy of campus life, with recurring features and event live-streaming.
Wisconsin Ideas newsletter
Wisconsin Ideas highlights stories of how the UW works every day in communities throughout the state, keeping our external audiences connected to the university.
Feature Story Packages
We regularly produce feature storytelling projects on major research discoveries, campus initiatives, and historical events. These multimedia pieces have earned industry awards and brought UW–Madison achievements in front of national audiences.
Tomorrow’s Yellowstone
Climate change is threatening the landscapes of Yellowstone and Grand Teton national parks. UW–Madison researchers reveal how a warming world is changing the places we love.
Seed by Seed
As part of the UW’s 175th anniversary celebration, Bascom Hall’s new banners honor the connections and traditions of the Ho-Chunk Nation.
UW Mysteries, Secrets, and Hidden Places
We venture down into tunnels, up into attics, and even out into the woods in search of legendary UW–Madison spots.
The Blast That Changed Everything
Fifty years after the life-altering event, UW–Madison alumni reflect on the bombing of Sterling Hall.
Origins
The quest to understand our beginnings — of our universe, of life on Earth, of our species — inspires people all over the world. UW researchers have forged partnerships in South Africa to uncover the answers.
13 Demands: The Black Student Strike of 1969
In February 1969, Black students at UW–Madison, propelled by longstanding grievances and fresh flash points, called for a campuswide student strike until administrators agreed to 13 demands.
October 1967: A Turning Point
Fifty years after campus protests against Dow Chemical Company, UW–Madison asked six alumni to reflect on how the protests altered their lives.
2025 Awards
Strategic Communication for Chancellor’s Statewide Outreach Events
Best of CASE District V Award | Targeted Constituency Engagement
Supporting a statewide outreach tour by UW–Madison Chancellor Jennifer L. Mnookin in fall 2024, this coordinated communications effort helped connect the university with business leaders, elected officials, community partners, and 115,000+ readers and listeners in regions critical to its statewide mission.
Still/Moving
Best of CASE District V Award | Communications: Storytelling
Still/Moving is an annual visual storytelling project capturing the essence of a year at UW–Madison. Using carefully curated photos and a narrative arc, we sought to create an emotionally resonant, on-brand visual narrative to depict a world in motion, foster pride, and showcase our campus community.
Brand 101: Stranger in a Strange Brand
Best of CASE District V Award | Leadership: Talent Management Initiatives
Across campus, many communicators, often working as a one-person team, find themselves juggling design, PR, and branding tasks — even without a marketing background. So our office launched Brand 101, a hands-on workshop designed to demystify the UW brand, boost confidence, and spotlight resources.
On Wisconsin magazine
Milwaukee Press Club | Best Overall Design, Magazines | Gold
On Wisconsin’s design team collaborates to surprise and delight readers. With expert photography, creative illustration concepts, and lively layouts, the quarterly magazine salutes UW–Madison’s rich past while documenting life on campus today for a worldwide network of more than 500,000 alumni.
On Wisconsin magazine: “Art for All”
Milwaukee Press Club | Best Single Story or Feature Design | Bronze
With a story design that made photographed artworks spring to life on the page, “Art for All” combined text, breakout quotes, and photos taken throughout campus to illustrate how UW–Madison serves as a sanctuary for public art.