Tools and Applications
The Office of Strategic Communication is always developing new tools to help you stay aligned with the UW–Madison brand, fueled with story ideas, and on trend with best practices in the industry.
Resources
Brand guide
The UW brand website offers a comprehensive platform for the university’s creative expression. It provides access to logos, colors, and fonts, plus a wide range of tools and templates.
UW Photo and Video Library
The UW Photo and Video Library hosts some 24,000 images and video reels capturing life at the university through a professional lens. The high-resolution files are free for campus use.
Experts Database
Do you need a subject-matter expert for story? The Experts Database provides timely access to hundreds of UW faculty and staff who have agreed to comment on breaking news and trends.
UW WordPress themes
The official UW Theme unifies the look and feel of campus websites through an all-inclusive, easy-to-use WordPress platform with full UW branding.
Leadership statements
Official statements from central campus leaders are posted to the UW News site. Bookmark this page to view the latest statements and search for past ones.
Wisconsin Idea Database
The Wisconsin Idea Database contains profiles of hundreds of campus projects representing the UW’s service to the state. The searchable tool is an invaluable resource for story ideas.