Explore award-winning work by the Office of Strategic Communication in 2024. Spanning campaigns, publications, branding, and digital, these projects reflect our approach to storytelling, marketing, and design. You can find more recent awards on our portfolio and awards page.
Awards and entry details
College of Engineering Building Campaign
CASE Circle of Excellence Award | Marketing Initiatives | Grand Gold
In fall 2023, we launched a campaign to secure legislative funding for a new College of Engineering building after years of setbacks. The campaign used paid, earned, and owned media to rally public support. The results: five million impressions, 1,000 emails to lawmakers, and, ultimately, a new engineering building.
Institutional Print Ad Campaign
Hermes Creative Awards | Print Media: Advertising Campaign | Gold
Our print ad series “Can’t Stop a Badger” told a story of the UW’s vast educational opportunities through visual and messaging juxtaposition. Intentional in the way they used wit, scale, and color, the ads were deeply rooted in UW–Madison, yet unconventional — and unforgettable — in presentation.
On Wisconsin Magazine: The Future Issue
CASE Circle of Excellence Award | Magazines: Single Topic/Special Editions | Gold
Our “Future Issue” of On Wisconsin showed the institution addressing the challenges of a rapidly changing world. The issue provided a forward-looking vision on a sweeping array of subjects, with a design reflecting the futuristic theme. The connecting thread: hope for the future, based on UW innovations.
On Wisconsin Magazine: “Creating the Badger Brand”
Milwaukee Press Club | Best Feature Design | Gold
Milwaukee Press Club | Best Long Soft Feature Story | Bronze
“Creating the Badger Brand” combined prodigious research with a playful approach to the subject of UW–Madison’s iconic logos. The story explored the surprising origins of the mascot Bucky Badger, the athletic department’s Motion W, the academic W Crest, and the mysterious seal known as the Numen Lumen.
UW Brand Website
CASE Circle of Excellence Award | Marketing: Micro-sites | Silver
Our redesign of the UW brand website emphasized self-service, enabling campus partners to quickly find the resources they need. We overhauled the information architecture, redesigned page layouts, and refreshed content. The new resource library has become the most-visited page on the site.
UW School of Nursing Centennial Brand Campaign
CASE Circle of Excellence Award | Marketing: Branding (Department or Subunit) | Bronze
Our brand campaign for the School of Nursing’s centennial year expanded the view of nursing beyond the bedside, emphasizing science research, cutting-edge technology, policymaking, and community engagement. Our ultimate message: UW’s School of Nursing is poised to lead the charge over the next 100 years.
