Office of Strategic Communication

Editorial Calendar

The annual editorial calendar aims to unify cross-campus storytelling using broad monthly themes tied to institutional strategic priorities. By sharing similar content at the same time, we’ll enhance the impact of our individual stories while contributing to a collective narrative.

Below are the current and upcoming themes. To view past calendars, visit our editorial calendar archive.

Editorial themes

wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Month Theme Editorial focus Examples Notable campus activities
12 ngonzales 29/10/2025 03:21 PM ngonzales 29/10/2025 03:21 PM June 2026 One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all. 		 Serving the state through partnership

  • Private sector support (big industry to small business)

  • Partnership programs/Statewide networks and projects

  • Service/post-graduate experiences

  • Pride Month #PrideMonth #Pride

  • Juneteenth (June 19) #Juneteenth
13 ngonzales 16/06/2026 01:22 PM ngonzales 16/06/2026 01:22 PM July 2026 Innovation to Change Lives
UW–Madison is leading in cutting-edge research and pushing the boundaries of human understanding to address challenges and enrich lives. 		Research and scholarly innovation

  • Cutting-edge technology (medical, agricultural, engineering, etc.)

  • Keeping the U.S. competitive (application of AI, quantum computing, fusion)

  • National security and energy independence

  • Anniversary of UW–Madison incorporation (July 26)
14 ngonzales 16/06/2026 01:24 PM ngonzales 16/06/2026 01:24 PM August 2026 The Wisconsin Idea
Guided by public service, Badgers are building a better future for everyone.		 Strengthening communities and improving lives

  • Keeping families healthy and saving lives

  • Collaborative solutions (partnership programs/statewide networks and projects)

  • Private sector support (big industry to small businesses)

  • Fall Housing move-in (Aug. 29–31) #WIWelcome

  • Wisconsin Welcome (starts Aug. 31) #WIWelcome
15 ngonzales 16/06/2026 01:26 PM ngonzales 16/06/2026 01:26 PM September 2026 The Wisconsin Experience
A focus on how the UW–Madison community shows up for one another, in and out of the classroom — it's the Badger Way. 		Connections that shape us

  • Creating connections that build our on-campus community

  • Academic and personal growth

  • Pluralism and fostering civil dialogue across difference

  • Wisconsin Welcome #WIWelcome

  • Academic year/Fall Term begins (Sept. 2) #OnWisconsin

  • Latine Heritage Month (Sept. 15–Oct. 15) #UWLatineHM

  • Homecoming (Sept. 28-Oct. 3) #UWHC
17 ngonzales 16/06/2026 01:32 PM ngonzales 16/06/2026 01:32 PM October 2026 Our Proven Value
UW–Madison is ensuring higher education is affordable and accessible, while offering a lifetime of value for current and future students. 		 Preparing the next generation

  • Access and affordability (tuition initiatives, first-gen and rural student support, etc.)

  • Student opportunity and the holistic UW experience

  • Supporting student well-being and success

  • FAFSA (applications open Oct. 1 through end of June)

  • Homecoming game (Oct. 3) #UWHC

  • Latine Heritage Month (Sept. 15–Oct. 15) #UWLatineHM
18 ngonzales 16/06/2026 01:34 PM ngonzales 16/06/2026 01:34 PM November 2026 How UW Shapes the World
UW–Madison is committed to helping humanity better understand ourselves, each other and the world around us.		 Public service and creative pursuits essential to understanding the world

  • Impact of the arts and humanities on society

  • UW's tradition of public service

  • Native November #UWNativeNovember

  • National First-generation College Student Day (Nov. 8)

  • Veterans Day (Nov. 11) #UWVeterans
19 ngonzales 16/06/2026 01:36 PM ngonzales 16/06/2026 03:56 PM December 2026 Badgers in Action
UW–Madison prepares students for meaningful careers and fulfilling lives.		 Ready to lead

  • Workforce development (career preparation, job placement, entrepreneurship)

  • Experiential learning (internships, capstones)

  • Service/post-graduate experiences

  • Final Exams (Dec. 11–17)

  • Winter Commencement (Dec. 13) #UWGrad

As the central storytelling operation for UW–Madison, the Office of Strategic Communication seeks to tell stories that reflect campuswide priorities, engage a wide audience, and boost the university’s awareness and reputation.