Office of Strategic Communication

Editorial Calendar

The annual editorial calendar aims to unify cross-campus storytelling using broad monthly themes tied to institutional strategic priorities. By sharing similar content at the same time, we’ll enhance the impact of our individual stories while contributing to a collective narrative.

Below are the current and upcoming themes. To view past calendars, visit our editorial calendar archive.

Editorial themes

wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Month Theme Editorial focus Examples Notable campus activities
5 ngonzales 08/05/2025 11:40 AM ngonzales 29/10/2025 03:11 PM November 2025 The Wisconsin Idea
Guided by public service, Badgers are creating a better future for everyone.		 Serving the state through partnership

  • National security and energy independence

  • Keeping families healthy and saving lives

  • Pushing research forward (disease diagnostics, UW Solution, etc.)

  • Keeping Wisconsin and U.S. competitive

  • Native November #UWNativeNovember

  • Veterans Day (Nov. 11) #UWVeterans
6 ngonzales 08/05/2025 11:42 AM ngonzales 29/10/2025 03:11 PM December 2025 Badgers in Action
UW–Madison prepares students with a career-ready education.		 Ready to lead

  • Workforce development (career preparation and placement)

  • Experiential learning (internships, capstones)

  • Service/post-graduate experiences

  • Finish Strong (Dec. 1-18) #FinishStrong

  • Final exams (Dec. 12-18) #FinishStrong

  • Winter Commencement (Dec. 14) #UWGrad
7 ngonzales 29/10/2025 03:10 PM ngonzales 29/10/2025 03:10 PM January 2026 How UW Shapes the World
UW–Madison is committed to helping humanity better understand ourselves, each other and the world around us.		 Connections that shape us

  • Pluralism and fostering civil dialogue across difference

  • Impact of arts & humanities on society

  • Creating connections that build our on-campus community

  • Spring term begins (Jan. 20) #WIWelcome

  • Admissions decisions begin #FutureBadger
8 ngonzales 29/10/2025 03:14 PM ngonzales 29/10/2025 03:14 PM February 2026 Our Proven Value
UW–Madison is ensuring higher education is affordable and accessible, while offering a lifetime of value for current and future students. 		 Preparing the next-generation

  • Tuition initiatives (e.g., Pell Grants)

  • Student opportunity and the holistic UW experience (student organizations and leadership, becoming a good citizen and critical thinker)

  • Reinforcing career prep and workforce development

  • Black History Month #UWBHM

  • Founders’ Day (Feb. 5)

  • UW–Madison-hosted UW Regents meeting
9 ngonzales 29/10/2025 03:15 PM ngonzales 06/11/2025 09:49 AM March 2026 Innovation for the Public Good
Powered by research, discovery and innovation, UW–Madison is tackling some of the biggest challenges facing Wisconsin and the world. 		 RISE-ing to the Challenge

  • Application of AI

  • Advancing health and improving lives

  • Improving energy and the environment

  • Middle Eastern North African (MENA) Heritage Month #UWMENAHM

  • Women’s History Month #WomensHistoryMonth

  • Match Day (Mar. 20) #UWSMPHMatchDay
10 ngonzales 29/10/2025 03:17 PM ngonzales 29/10/2025 03:17 PM April 2026 The Wisconsin Idea
Guided by public service, Badgers are creating a better future for everyone.		 Strengthening Wisconsin

  • National security and energy independence

  • Keeping families healthy and saving lives

  • Pushing research forward (disease diagnostics, UW Solution, etc.)

  • Keeping Wisconsin and U.S. competitive

  • Asian Pacific Islander Desi American (APIDA) Heritage Month #UWAPIDAHM

  • Day of the Badger (TBD) #dayofthebadger

  • Earth Day (Apr. 21)
11 ngonzales 29/10/2025 03:19 PM ngonzales 29/10/2025 03:19 PM May 2026 Badgers in Action
UW–Madison prepares students with a career-ready education. 		 Ready to lead

  • Notable graduates

  • Workforce development (career preparation and placement)

  • Experiential learning (internships, capstones)

  • Service/post-graduate experiences

  • Finish Strong (May 1-8) #FinishStrong

  • Final Exams (May 3-8) #FinishStrong

  • Spring Commencement (May 8-9) #UWGrad

  • Summer Term begins (May 18) #SummerTerm #MyBadgerSummer
12 ngonzales 29/10/2025 03:21 PM ngonzales 29/10/2025 03:21 PM June 2026 One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all. 		 Serving the state through partnership

  • Private sector support (big industry to small business)

  • Partnership programs/Statewide networks and projects

  • Service/post-graduate experiences

  • Pride Month #PrideMonth #Pride

  • Juneteenth (June 19) #Juneteenth

As the central storytelling operation for UW–Madison, the Office of Strategic Communication seeks to tell stories that reflect campuswide priorities, engage a wide audience, and boost the university’s awareness and reputation.