Office of Strategic Communication

Editorial Calendar

The annual editorial calendar aims to unify cross-campus storytelling using broad monthly themes tied to institutional strategic priorities. By sharing similar content at the same time, we’ll enhance the impact of our individual stories while contributing to a collective narrative.

Below are the themes for July-December 2025. To view past calendars, visit our editorial calendar archive.

Editorial themes for 2025

wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Month Theme Editorial focus Examples Notable campus activities
1 ngonzales 08/05/2025 11:23 AM ngonzales 20/05/2025 09:14 AM July Innovation for the Public Good
Powered by discovery and innovation, UW–Madison is tackling some of the biggest challenges facing Wisconsin and the world.		 Research that improves lives

  • Medical research (Alzheimer’s and Parkinson’s diseases, cancer)

  • Weather forecasting

  • Agricultural innovation

  • Application of AI

  • Anniversary of UW–Madison incorporation (July 26)
2 ngonzales 08/05/2025 11:32 AM ngonzales 14/08/2025 09:23 AM August One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all.		 State impact

  • Rural medicine and healthcare

  • Private sector support (big industry to small businesses)

  • Partnership programs/Statewide networks and projects

  • Fall Housing move-in and Wisconsin Welcome (Aug. 25) #WIWelcome
3 ngonzales 08/05/2025 11:34 AM ngonzales 14/08/2025 09:23 AM September The Wisconsin Experience
A focus on what it means to be a Badger, in and out of the classroom.		 Building community

  • Wisconsin Welcome

  • Teaching and learning

  • Faculty experiences

  • Pluralism and fostering dialogue across difference

  • Academic year/Fall Term begins (Sept. 3) #OnWisconsin

  • Wisconsin Welcome continues #WIWelcome

  • Latine Heritage Month (Sept. 15-Oct. 15) #UWLatineHM
4 ngonzales 08/05/2025 11:37 AM ngonzales 20/05/2025 11:43 AM October Proven Value
UW–Madison is ensuring higher education is affordable and accessible, while offering a lifetime of value for current and future students.		 Preparing the next-generation workforce

  • Tuition initiatives (i.e. Pell Grants)

  • Debt-free statistics and affordability rankings

  • Student opportunity and the wholistic UW experience (student organizations and leadership, becoming a good citizen and critical thinker)

  • Latine Heritage Month (Sept. 15-Oct. 15) #UWLatineHM 

  • FAFSA (applications open Oct. 1 through end of June)

  • Homecoming (Oct. 5-11) #UWHC
5 ngonzales 08/05/2025 11:40 AM ngonzales 20/05/2025 12:15 PM November The Wisconsin Idea
Guided by public service, Badgers are creating a better future for everyone.		 Serving the state through partnership

  • National security and energy independence

  • Keeping families healthy and saving lives

  • Pushing research forward (disease diagnostics, UW Solution, etc.)

  • Keeping Wisconsin and U.S. competitive

  • Native November #UWNativeNovember

  • Veterans Day (Nov. 11) #UWVeterans
6 ngonzales 08/05/2025 11:42 AM ngonzales 20/05/2025 09:09 AM December Badgers in Action
UW–Madison prepares students with a career-ready education.		 Ready to lead

  • Workforce development (career preparation and placement)

  • Experiential learning (internships, capstones)

  • Service/post-graduate experiences

  • Finish Strong (Dec. 1-18) #FinishStrong

  • Final exams (Dec. 12-18) #FinishStrong

  • Winter Commencement (Dec. 14) #UWGrad

As the central storytelling operation for UW–Madison, the Office of Strategic Communication seeks to tell stories that reflect campuswide priorities, engage a wide audience, and boost the university’s awareness and reputation.