Office of Strategic Communication

2025 Editorial Calendar – Archive

The archived editorial calendar below includes previous themes for 2025. For the latest monthly themes, visit the current editorial calendar.

wdt_ID wdt_created_by wdt_created_at wdt_last_edited_by wdt_last_edited_at Month Theme Editorial focus Examples Notable campus activities
1 ngonzales 08/05/2025 11:23 AM ngonzales 08/05/2025 11:28 AM January 2025 One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all. 		 Serving the state through partnership

  • Partnership programs

  • Statewide networks and projects

  • Spring Term begins (Jan. 23) #WIWelcome

  • Admissions decisions begin #FutureBadger
2 ngonzales 08/05/2025 11:32 AM ngonzales 08/05/2025 11:32 AM February 2025 Proven Value
UW–Madison is ensuring higher education is affordable, accessible, and offers a lifetime of value for current and future students.		 Accessibility and affordability

  • Tuition initiatives

  • Salary differential statistics

  • Debt-free statistics and affordability rankings

  • Black History Month #UWBHM 

  • Founders’ Day (Feb. 5) 

  • UW–Madison-hosted Regents meeting
3 ngonzales 08/05/2025 11:34 AM ngonzales 08/05/2025 11:34 AM March 2025 The Future of Health
Badgers are leading the next frontier of health care and medicine, from life-saving treatments to overall well-being. 		 Medical and health care innovation

  • RISE-THRIVE

  • Medical research and technologies

  • Training programs

  • Middle Eastern North African (MENA) Heritage Month #UWMENAHM 

  • Women’s History Month #WomensHistoryMonth

  • Match Day (Mar. 15) #UWSMPHMatchDay
4 ngonzales 08/05/2025 11:37 AM ngonzales 08/05/2025 11:47 AM April 2025 Innovation for the Public Good
Powered by discovery and innovation, UW–Madison is tackling some of the biggest challenges facing Wisconsin and the world.		 Industry support

  • RISE-AI

  • Startups and startup ecosystem

  • Agricultural and engineering innovations

  • Asian Pacific Islander Desi American (APIDA) Heritage Month 

  • Day of the Badger (TBD) #dayofthebadger 

  • Earth Day (Apr. 21) 

  • Earth Fest (Apr. 21-29) 
5 ngonzales 08/05/2025 11:40 AM ngonzales 08/05/2025 11:40 AM May 2025 Badgers in Action
UW–Madison prepares students with a career-ready education. 		 Workforce development

  • Salary differential and career placement statistics

  • Experiential learning (internships, capstones)

  • Finish Strong (TBD) #FinishStrong

  • Final Exams (May 4-9) #FinishStrong

  • Spring Commencement (May 9-10) #UWGrad

  • Summer Term begins (May 19) #SummerTerm #MyBadgerSummer 
6 ngonzales 08/05/2025 11:42 AM ngonzales 08/05/2025 11:42 AM June 2025 Sustaining the Future
From campus initiatives to research, UW–Madison’s conservation and environmental sustainability efforts benefit the state and the planet. 		 Natural resources

  • RISE-EARTH

  • Chancellor’s Sustainability Initiative

  • Sustainability-focused research

  • Pride Month #PrideMonth

  • Juneteenth (June 19) #Juneteenth
7 ngonzales 04/11/2025 09:18 AM ngonzales 04/11/2025 09:18 AM July 2025 Innovation for the Public Good
Powered by discovery and innovation, UW–Madison is tackling some of the biggest challenges facing Wisconsin and the world.		 Research that improves lives

  • Medical research (Alzheimer’s and Parkinson’s diseases, cancer)

  • Weather forecasting

  • Agricultural innovation

  • Application of AI

  • Anniversary of UW–Madison incorporation (July 26)
8 ngonzales 04/11/2025 09:19 AM ngonzales 04/11/2025 09:19 AM August 2025 One Wisconsin
UW–Madison is committed to working hand-in-hand with Wisconsin residents to make the state a better place for all.		 State impact

  • Rural medicine and healthcare

  • Private sector support (big industry to small businesses)

  • Partnership programs/Statewide networks and projects

  • Fall Housing move-in and Wisconsin Welcome (Aug. 25) #WIWelcome
9 ngonzales 04/11/2025 09:20 AM ngonzales 04/11/2025 09:20 AM September 2025 The Wisconsin Experience
A focus on what it means to be a Badger, in and out of the classroom.		 Building community

  • Wisconsin Welcome

  • Teaching and learning

  • Faculty experiences

  • Pluralism and fostering dialogue across difference

  • Academic year/Fall Term begins (Sept. 3) #OnWisconsin

  • Wisconsin Welcome continues #WIWelcome

  • Latine Heritage Month (Sept. 15-Oct. 15) #UWLatineHM
10 ngonzales 04/11/2025 09:20 AM ngonzales 04/11/2025 09:20 AM October 2025 Proven Value
UW–Madison is ensuring higher education is affordable and accessible, while offering a lifetime of value for current and future students.		 Preparing the next-generation workforce

  • Tuition initiatives (i.e. Pell Grants)

  • Debt-free statistics and affordability rankings

  • Student opportunity and the wholistic UW experience (student organizations and leadership, becoming a good citizen and critical thinker)

  • Latine Heritage Month (Sept. 15-Oct. 15) #UWLatineHM 

  • FAFSA (applications open Oct. 1 through end of June)

  • Homecoming (Oct. 5-11) #UWHC

Looking for the latest monthly themes?

Visit current editorial calendar